Our Vision: Bridging The Gap

Picture of Max Tomaszewski

Max Tomaszewski

Marketing Coordinator

Here at Yo Telecom, we are a vision-led organisation. This means that everything we do, the services we provide, and everyone in our team, are aligned to the same goal. So, what is that? To bridge the gap between businesses and their customers. Read on to find out what this means, why we think it’s important and, ultimately, how we’re achieving this for so many businesses.

What is the gap?

As technology and the capabilities of the internet have become more advanced, there have been many changes to the ways we do business. With people able to shop, have consultations and arrange appointments online, the need for consumers to physically visit businesses has been slowly decreasing. Whilst in many ways this has made life easier for people, it has, however, created a physical divide between business owners and their customers. This is the gap we’re referring to. 

Take the example of Mrs Smith. 10 years ago she would have travelled to her nearest high street, interacted with the local businesses in her area and had a personalised experience at each one. Now, Mrs Smith can do the majority of her errands/shopping on her phone and doesn’t need to travel into town. Whilst she can still purchase the same items or book an appointment, she doesn’t get the face-to-face interaction or bespoke customer experience. The digital world has created this gap.

So, how do we bridge this gap?

As a company, we believe the best way to bridge this gap is by providing the best technology so that we’re as virtually close to our customers as possible. For us, our ‘bridge’ is made up of three key parts:

01. Technology – First and foremost, our technology is what enables our customers to best communicate with their customers. Our team searches the market for the best phones and technology to connect a business owner with Mrs Smith. From missed call tracking to bespoke audio messaging, our products and services allow our customers to provide a seamless communication experience. With other businesses just a Google away, a phone system with the latest features allows your business to miss fewer calls and capitalise on every opportunity.

02. Integration – Our systems help to recreate the face to face interaction your customers know and love with our integration feature. Our system integrates with your CRM and allows you to provide a personalised experience on each and every phone call. See who is calling, answer the phone in a personable manner and get straight to handling their enquiry. Welcome Mrs Smith to your business over the phone, just like you would if she walked into your premises. 

03. Customer Service – As a telecoms provider we understand just how pivotal your phone system is to your daily running. The bridge is the centre of the success of your business. That’s why we don’t just sell you a system and leave. We are committed to looking after you and your bridge for the entire length of your contract by providing you with the best possible service.
 

Finally, why bridge this gap at all?

Whilst people might disregard this digital gap and see it as the new normal, we want to help businesses elevate their customer experience in this new online world. With the latest technology and integrations, our customers are able to provide a better service. With improved communication and a more bespoke experience, customers are more likely to stay loyal to a business. 

Not only that, on the simplest level, if customers are unable to get through on the phone, due to your team being away from the phone or on another line, it doesn’t take long for them to take their business elsewhere. With a market-leading phone system, you don’t need to worry about this. Your phone system can track all missed calls, allowing you to get back to each and every caller regardless of whether they left a voicemail or not and wow them by going above and beyond. Bridging this gap means your customers don’t miss out on the personal elements of customer service.


We’d love to help you bridge the gap between you and your customers. If you’re interested in hearing more about how Yo Telecom can help your business succeed, just enter your details in the form below and one of our communication consultants will be in touch. 

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