So, you’ve been looking at phone systems with on-hold marketing or music? Maybe because you’re experiencing things like:
- Your clients getting frustrated with your current on-hold music or messages
- You feel your current on-hold system is causing your callers to hang up and call your competition
- You want to improve communication between you and your clients
In this short article, we will discuss what phone systems with on-hold marketing or music are and how they can help increase the success of your business. Let’s get started!
Phone Systems with on Hold Marketing/Music Explained
On-hold marketing is a feature of Yo Telecom business phone systems. It allows you to play marketing messages to your clients when you place them on hold. These messages can share details about your products and services. They can highlight special offers. You can also include updates, such as open days or charity events. If marketing messages aren’t suitable, you can use on-hold music instead. This lets callers listen to music while they wait.
How do You Choose the Right Messages/Music?
Choosing what to play to your clients while they are on hold will depend on the needs of your business. If your business focuses on goods and services, use on-hold messages to promote them. This helps callers learn more about what you offer.
If you think music is more your style, it’s important that you choose wisely. In a survey conducted by Which?, 29% of people named the engaged tone as the most annoying sound to hear while on hold. Followed by rock music (22%) and general background music (21%). Whereas, 48% of people named classical music as their preferred genre of music while on hold. It’s important to think about what music suits your business. Choose a genre that fits your brand. With a Yo Telecom phone system, we help you choose the right music for your callers.
What are the Benefits of Having Phone Systems with on Hold Marketing/Music
Phone systems with on hold marketing or music can have many benefits for your business. Let’s take a look at a few:
+ Improves Communication with Your Clients
Everyone fears that dreaded engaged tone or tedious music when they’re placed on hold. If your clients have a bad experience when they are on hold to you, it’s likely that they won’t call back. Clients that get bored on the line while on hold often end up hanging up and calling your competition.
On-hold marketing keeps callers informed and engaged. It makes waiting more enjoyable. It can also encourage them to stay on the line and use your services. You can combine on-hold marketing or music with call recording and auto attendant. This helps improve your overall phone service.
+ Increases Revenue
Having on hold marketing will allow you to promote your products and services to your clients while they are on hold. This will give you a chance to tell your clients about products and services that they might not have been aware of previously. Clients who know about the benefits of your products and services will be more likely to make a purchase.
How Much are Phone Systems with on Hold Marketing/Music?
On hold marketing or music comes as standard with our Yo Telecom phone system. We have a range of business phone system packages with features to meet the needs of your business and it’s all covered by one bill – so there are no sneaky extra charges to worry about! If you want to know more about the packages we offer and the pricing, you can give us a call on 02382 146115.
Is a Phone System with on Hold Marketing/Music Right for Your Business?
If you are looking to increase the success of your business and improve communication between you and your clients, the answer is yes!
We recommend booking a demo to find out;
- How other businesses are using on hold marketing/music
- Which of your competitors are using it
- The different options available to you
Call us on 02382 146115 now.
You can also hear how we’ve helped other business’s, directly from our clients, over on our YoTelecom YouTube Channel.
