It’s 2024, you can’t afford to be missing out on marketing opportunities! What if we told you there was a way you could utilise your communications systems to market your business and bring in more customers and extra revenue? Phone and Wi-Fi systems don’t have to be used for just that. Modern systems now have many features that you can capitalise on and use to your advantage.
4 New Ways To Market Your Business
Wifi Data Capture
Data capture is a feature that helps you to collect important information about your customers. It works by gathering and storing data about your WiFi users. This can be things such as name, age, birthday, email address etc. This information is collected so you can get a deeper insight into the demographics of your customers. You can find out the average age, average dwell time (time spent on the WiFi at your business) and how much internet was used during their session. But what do you do with this information? Use it to your advantage of course.
You can then use this information to create perfectly tailored marketing campaigns. The best way to do this is through email marketing. It’s a super simple way to attract customers back to your business and to make things even easier. Our in-house Customer Success Manager will run and oversee your campaigns to ensure you are maximising your revenue potential.
On Hold Marketing
On Hold Marketing lets you play messages while callers wait. Use this time to promote your products and services. It helps callers understand what you offer. Customers are more likely to buy when they have clear information. They want to know who you are, what you sell, and how it helps them.
If someone is calling your business, they’re already interested. This is your chance to tell them more.Your on-hold messages need to provide that perfect close to seal the deal. At Yo Telecom, we’ll do the hard work for you. All you need to do is provide us with the script (or if you’re lost for words, we can give you some guidance) and choose one of our professional voice artists to record your message for you. We’ll then get them recorded and uploaded to your system.
DDI (Direct Dial-In)
If you have various adverts, using different channels or techniques, you can use different phone numbers for each ad.You can track which ads generate the most leads. This shows which campaigns perform best. It also helps you plan future marketing. DDI ensures calls reach the right person. This helps enquiries get handled properly. It also increases your chances of turning leads into sales.
Click to Call
Say your customers are browsing your website on their phone. With a click to call button with just one click, they can be put directly through to you! If a customer has a question, they want it answered straight away. By adding a click to call button to your website, you’re making the communication process even easier for them. Imagine this: a potential customer is walking along the street, they see a sign for your business – sounds exactly what they have been looking for. So they pull their smartphone out and type your name into Google. They head to your website. Instead of having to browse around looking for a ‘contact us’ page, they can just press a button and they’re straight through.
Want Your Business to Benefit From This?
If you like what you’ve read and want to market your business is new and exciting ways, give Yo Telecom a call now on 02380 516980 to talk to one of our expert consultants.
