What is the Best Phone System for Car Dealerships?

Picture of Derek O'Carroll

Derek O'Carroll

Sales Director

So you’re looking for a new phone system for your car dealership? Maybe because you’re facing one of these problems with your current phone system:

  • You feel that frequent engaged tones may be leading to lost revenue.
  • You’d like a phone system that links to your customer management software so you can greet customer by their name and save time.
  • You feel that enquiries may not always be dealt with in the best way so you want to monitor and improve the way your staff interact with your customers.

If so, there’s hope! Yo Telecom has helped hundreds of car dealerships successfully overcome these challenges. In this short article, we’ll outline the differences between the phone systems that are available.

What is the Best Phone System for Car Dealerships?

There are three main types of telephone systems available:

  • Digital phone systems
  • Internet (VOIP – Voice Over Internet Protocol) or cloud-based systems
  • Hybrid phone systems (the best of both worlds)

Let’s take a look at the different systems and explore which one is the best choice for your dealership.

Digital Phone Systems for Car Dealerships

A digital phone system is a physical telephone system that is located somewhere in your dealership. They are small boxes that are usually mounted on a wall or placed in a cabinet. They connect to your phone lines and all the handsets you have in your building. A benefit of a digital phone system is that it’s very reliable. This system ranks #2 out of the three systems in reliability. However, a disadvantage of a digital phone system is that it is restricted to physical phone lines (digital or analogue phone lines). This means it’s not that future-proof.

Internet (VOIP) Phone Systems for Car Dealerships

An internet phone system, also known as a VOIP or cloud-based phone system, is a virtual phone system which unlike a digital or hybrid system will not be located in your dealership. Instead, it will be located in a data centre somewhere in the world. A benefit of VOIP systems is that they can save money on call charges. However, a disadvantage of VOIP systems is that if your internet goes down, you will not be able to use your phones – at all.

Hybrid Phone Systems for Car Dealerships

The hybrid system is a mixture of a digital phone system and an internet (VOIP) phone system. The system will be located in your car dealership and offers flexibility with your choice of cordless and fixed handsets. A benefit of a hybrid phone system is that they offer more reliability than both VOIP and digital phone systems. If one type of line fails for you, it can automatically route calls in and out from a backup line. Hybrid phone systems don’t really have any disadvantages. They truly are the best of both worlds.

The Hybrid Phone is the Best Phone System for Car Dealerships

As well as being the most reliable phone system you can buy. Hybrid phone systems also offer a range of other useful features for your car dealership. You can find these listed below:

+ Call Logging

Never let an unanswered call turn into a missed opportunity, bad impression or an upset customer again. You may miss calls when you’re busy on the phone, helping other customers or even when you’re closed. With the Yo Telecom hybrid phone system, you get an instant notification of any missed calls so you can pleasantly surprise your customers by returning their missed calls.

+ Call Waiting

Rather than customers getting an engaged tone while you’re busy on the phone, your phone system will automatically greet customers, notify them that you’re busy on the line and then play them some music or marketing while they wait for you. This keeps your customers interested and on the line, rather than looking for another car dealership on Google.

+ Call Recording

Make calling your car dealership a positive experience, always, by improving and monitoring the way your staff speak to your customers. If a caller has a bad experience, it can be damaging to your reputation and your customers may lose trust in you. With Yo Telecom’s call recording you can listen to any call that has been made or received and use it to guide and help staff to improve. It also comes in handy if you ever need to re-listen to information customers give you over the phone.

+ Call Transfer

Help callers speak to the person they need to, fast! With the Yo Telecom hybrid phone system, it’s one simple touch of a button to transfer a call to any other handset (cordless or fixed handset). Meaning better communication between you, your staff and your customers

+ On Hold Marketing (or Music)

Fill those awkward silences while your customers are on hold. This feature will allow you to play marketing messages to your customers when they are placed on hold so they can get a better understanding of the products and services you provide. For example, this could be financing offers or part exchange information. Alternatively, we’ll find the perfect music to keep your customers entertained while they’re on hold.

+ Professional Voicemail

If you can’t answer a customer’s call because you’re closed or busy helping other customers, it’s important that your voicemail is impressive, professional and helpful. If not, your voicemail could be causing your customers to call a competitor. Yo Telecom’s professional voicemail messages are personalised and recorded specifically for your car dealership, to help you achieve your goals in business.

3 Step Plan to Increase the Success of your Car Dealership

1. Book a Demo

Book in for a free demo of our phone systems by calling us on 02382 146115.

2. Sign up for the Option That Suits the Needs of Your Car Dealership

One of our specialist consultants will come to your office and discuss all of your options until we have come up with the perfect solution that meets your requirements.

3. Let us Take Care of a Hassle Free Installation & Training

Your delivery and installation date will be booked on a day that suits you. We’ll take care of the whole switch over and will train you to make the most of all of the features on your new phone system!

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