Still trying to get your practice’s name out there on social media? Well with way over half of the world’s population using social media these days, it’s fair to say that, in order to keep up with the world and your competition, social media marketing is a MUST. However, with such a focus on both quality and quantity, coming up with social media content can be quite daunting. So, in this post, we’re going to outline 7 different types of posts that you can share on your dental practice’s social media accounts. Let’s take a look…
01. Meet The Team
Going to the dentist doesn’t tend to be anyone’s favourite thing to do and, for many, the thought of attending an appointment fills them with dread days in advance. Having an opportunity to get to know the team can be a great way to make patients (both current and potential) feel more comfortable ahead of time and make the whole experience a more personable one. On top of this, modern consumers tend to prefer businesses that humanise themselves and show the real people behind the brand. Knowing that the companies they are giving their money to are human, helps them to know they will be treated as such. This is even more important for sensitive services, such as dental. So go ahead and show off your amazing team and their friendly faces, this will only do wonders for your brand, as well as humanise your social feed.
02. Mark National Days
National holidays are a great area for content – and there are national days for anything and everything! A simple search online will bring you lists of national holidays for both the UK and abroad. Simply build a nicely branded post and get it out there. This will help keep your feed active, whilst also demonstrating your knowledge and awareness of your industry. Whilst ‘Learn About Composting Day’ might not be relevant to your dental practice, there are many national days that are:
- International Dentist’s Day
- World Oral Health Day
- Oral Cancer Awareness Month
- National Smile Month
- National Teeth Whitening Day
- World Smile Day
- National Brush Your Teeth Day
You can find more national days on the National Day Calendar website.
03. Before & Afters
A fan favourite for content creators across almost every industry, Before & After posts do amazingly well for engagement. Also, acting as a portfolio, Before & After photos are a fantastic way to showcase your team’s skills, as well as a sort of customer success testimonial. If patients are looking to spend £xyz on a new smile, seeing the incredible transformations you’ve already completed helps confirm that people are making the right choice when choosing your practice over another.
04. Industry Updates
Being involved in the dental community, you’re bound to be one of the first to hear industry updates as they happen. Let your followers know about any innovative treatments or changes to rules and regulations, and keep them up to speed. This not only helps potentially sell new products and services to your customer base, but it also does wonders for industry authority. In a nutshell, this basically means that by having a strong pulse on your own industry, your practice will seem like the trustworthy and best practice for the job.
05. Current Patient Testimonials
A bit like the Before & After post, what better way to show off your practice than by allowing your current patients to explain to potential patients how well you’ve looked after them? These videos don’t need to be anything fancy, just a clip of a current patient speaking about the treatments they’ve had and how much they recommend your practice. This helps with something called ‘Social Proofing’. People are far more likely to spend their money on something if they can see others do it first.
06. Positive Reviews
Just like the previous point, posting your positive online reviews from Google, TrustPilot and the rest, is another strong form of Social Proof. Seeing that people have visited a dentist, had a good experience and left a review is a great indication of how positive their experience must have been. Once you’ve created a branded template for these sorts of posts, these are really simple to create and post. Positive reviews online also go a massively long way to helping your business stand out from your competitors. Almost all consumers will check out reviews before they pull the trigger on a product or service, so prioritising these help not only your social media but business as a whole.
07. Dental Hygiene Tips
Social media users these days are constantly asking themselves the question: what’s in it for me? With such an abundance of content being posted online every day, vying for attention, people want to see content that has something to take away with them into their everyday lives. So, with a whole wealth of knowledge and experience, you’re in the best position to share some tips, tricks and advice with your followers. Whether this is tips for brushing and flossing, or foods to avoid to help reduce tooth decay, sharing information is a great way of giving back and piquing your followers’ interest. As mentioned previously, this also goes towards reinforcing your knowledge authority.
And there we have it, 7 social media post ideas for any dental practice. Whether it be tips and tricks for cleaner teeth or showing off your amazing team, producing interesting yet relevant content is a great way of strengthening your brand’s image and ultimately increasing your dental practice’s success.
Here at Yo Telecom, we specialise in improving communication services for Dental practices across the UK. Trusted with over 7 million dental calls annually, we are part of the NHS digital toolkit and understand the necessity of a reliable phone system and an experienced technical support team. All Yo Telecom packages come with 24/7 In-House support, as standard.
If you’d like to speak to one of our specialists to see how we can help the communications in your dental practice, you can get in touch with us using the form below.